Why do you want to start your own business? 创业目的
What service or product does your business provide and what needs does it fill? 提供哪些产品和服务？满足那些需要？
Who are the potential customers for your product or service and why will they purchase it from you? 谁是潜在客户？
How will you reach your potential customers?
如何找到潜在客户？
Where will you get the financial resources to start your business?资金从哪里来？
The Executive Summary
The Products and Services
The Management Team
The Market
The Marketing Strategy
The Competition
Operations
Financial Data
The Risks
Supporting Documentation
