一篇没有翻译完的，但是大概已经有一些了，希望对web ui有帮助

how users read on the web

they don't.

people rarely read web pages word by word; instead, they scan the page, picking out individual words and sentences. in a recent study john morkes and i found that 79 percent of our test users always scanned any new page they came across; only 16 percent read word-by-word.

用户很少逐字逐句读一个网页（16%的人这么做），大多数人采用扫描的方式去读（占79%）

as a result, web pages have to employ scannable text, using

• highlighted keywords (hypertext links serve as one form of highlighting; typeface variations and color are others)
• meaningful sub-headings (not "clever" ones)
• bulleted lists
• one idea per paragraph (users will skip over any additional ideas if they are not caught by the first few words in the paragraph)
• the inverted pyramid style, starting with the conclusion.
• half the word count (or less) than conventional writing

结果表明：网页的文本应该是能被扫描的：