seo guideby daniel kerrcreated on 3rd september 2004 last revised 9th september 2004 version 1.1 introductioni have noticed that quite a lot of our web site are no longer gaining page rank and also we are not listed as well as we can be in many search engines. when i first came to work for portapower we had a web site ranking in 1st position for nearly all our products and i would like to try to get us back there. i have created this guide to hopefully improve the situation for hong kong team and china.
clean html codea lot of webs designers do not know that there is a standard for writing html in. it is very important that the html code is written in w3c standards because google and many other search engines use these standards as a factor when determine the position of a web site. i have noticed that web site page rank increase's to 2 very quickly if all the coding is correct. wouldn't you agree that if there are coding standards then search engines would use this as a deciding factor on search positions? to test your site you should go to http://validator.w3.org. i have tested the site http://www.payless-batteries.com as an example:
the results:
this number of errors is not to high but i can image some of the sites will have over 1000 errors. all pages should be 100% error free! it is not just the main page that needs to be done, all pages need to be checked such as the main page, information, site map, product, category, etc. most errors have probably occurred because of people using dreamweaver in design view and not changing back to code view to remove redundant tags. unfortunately there are to many errors and different ways to fix them to be listed here. to fix the errors you should try typing in the error messages into google and research ways of correcting them.
headerbelow is a problem caused by a setting up the headers incorrectly.
google can not spider the page properly because the whoever set this site up did not include a description and keywords tag. if the headers are setup incorrectly then google will not index the page, the page will not get page rank and nobody can search for the products listed on the web pages with bad headers. this is the code for the header that was used:
how to write a header:
note!
you can test your web site out here to see if the header is correct or not: http://www.widexl.com/remote/search-engines/metatag-analyzer.html it takes 1 month before google's spider visits a web site and updates its information. please make sure you correct these problems so google will display the page information properly. this will need to be done for all sites and all pages.
layoutthe first words google's spider will come to is what will be displayed in the google search results description. a lot of the web sites we have do not even display a description because of a badly thought out layout. as you can see from the example below the "about us", "battery tips" etc., we don't want displayed in the description.
only use typed links when the words being used in the link are relevant to the page content. here is a good example where "my account", "my cart", "checkout" are actually images.
this will be displayed in google as:
note!
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