cloaking
another method we can use to make the page look good without showing a lot of unwanted keywords or links is called cloaking. cloaking will display text that google's spider will see but customer visiting the sight will not see. google does not allow cloaking so we need to be careful if we use this method.
example:
if you want to use this method you should make many sentences up that will change dynamically and are related to the product or category being displayed. after the sentences are finished use the "class="hidden"" code to hide the text.
you can also do this with links to other sites.
example:
you can add all the company web sites with high page ranks and link them on the main page your web site where the page rank is at the highest. if you notice the page rank will be the highest on the main page and then go lower on all the other pages.
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html formatting
html formatting is just as important as keeping it error free.
if you are going to make a web site you should always use the correct tags.
example you should use the "<h1>" tag for the heading.
google also gives a high position if a web page has the keywords highlights with tags. it does this because it means the web page is more relevant to the search if the keyword highlights.
for the dynamic sentence at the top of the page you should set the different tags to highlight the dynamic keywords such as "<strong>", "<b>", "<i>", "<u>".
example:
discount laptop batteries: laptop battery, notebook battery and laptop computer batteries for your laptop
you can also do this with the description for products by using php to replace keywords with the relevant tags as they are displayed. note: you should know how to do this if you are a web designer!
note!
- the
>h1>should always be the same as the title in meta tag and also 68 characters or less.
- never have more then one "
<h1>", "
<h2>", "
<h3>", "
<h4>" tag.
- make sure the heading tags are relevant to the product or category.
- do not use a a heading tag for words like "replacement for" or "fit models".
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titles
we had blamed the changing in rankings to google banning our advertising in adwords but at the same time we where told to add the word replacement at the front of our site the titles.
we should not use words "replacement", "compatible", "high capacity" in the titles.
when customers are looking for a "ibm thinkpad 760 laptop battery" they are no going to type in "replacement, compatible or high capacity ibm thinkpad 760 laptop battery".
google gives a site a high position if the keywords used are close to the title of the site.
if people are using "ibm thinkpad 760 laptop battery" to search we should use that as the title and nothing else.
i know we will have trouble from our customers and ibm if we advertise our products as ibm brand name but we do not need to say these are replacements in the titles. if we put the that the products are replacement or compatible and high capacity in the products description should be fine.
another bad example:
the title is to long and also it is referring to many replacement products.
the structure of this web site should be changed to similar as payless-batteries.com where it will display one product via fit model or replacement model.
note!
- the heading title should be the same as in the
<h1>tag.
- title should be no more than 68 characters.
- remember after we added the word replacement into the titles are web site position dropped. do not use these words in the titles!
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images
using images instead of typed words can improve the keyword density. it is very important to only use words that are related to the product or category. short sentences are ok as long as they have the keywords relating to the current page in them.
do not use typed words for about us, contact us, shopping cart, company, shipping policy, etc.
it is only using up more words and confusing google about what keywords are relevant to the web page.
you can see the keyword density of your site here
http://www.widexl.com/remote/search-engines/metatag-analyzer.html
if the web page is about "laptop batteries" then you should hope to get around 10% keywords density of the words laptop batteries and other keywords like laptop battery to 5%.
note!
- all images should have alt tags in them.
- if you display the picture of of a product on a product information page then the picture should have the alt tag the same as the title of the page.
- if the image is a link to a category then the name of the category should be in the alt tag.
- if you are displaying a picture of a laptop then the alt tag should say " laptop".
- google gives high page rank to sites that have alt tags for all their images because it.
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site map
site map is very important especially to a site with a large amount of pages.
google and most search engines likes a web site only 3 layers deep because they don't have time to go through many links on a site. some sites are
layer 1 main page
layer 2 laptop batteries
layer 3 acer
layer 4 acernote 760c
layer 5 nac003
as you can see www.payless-batteries.com is 5 layers deep and the way you can get around this problem is with a site map. unfortunately google likes pages that have less then 100 links on them.
if the site has over 100 links it can be classed as spam. the best way to get around this is to create a site map that display 1-100 products and then display another 1000 products via a different link.
web site name here
web site name here
as i said a site map is very important to a web site with a large number of pages. if the site has to many layers then the product pages will not be indexed. also if a web page has more than 100 links it will not be indexed either.
after i did this to my web site i have now over 4,080 indexed pages on google.
note!
- remember that you should not just have 100 product page links on a site map you should count all links such as "about us", "privacy" etc. so that the total number of link is 100.
- you can check the number of links on the pages by using this tool http://www.widexl.com/remote/search-engines/metatag-analyzer.html
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site structure
we are running sites with over 1000 products that fit more than 10,000 different products. we don't have the time and resources to be using static pages.
all sites should be changed into dynamic web sites.
if you want to keep the .html extension it is easy to add this to in apache so that that the ".html" extension will execute php code.
if people need help to do this i'm sure i can help and also there are people in sz factory that can help.
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